January 09, 2023 2 min read
FOR IMMEDIATE RELEASE
Strate Fuel and Team Sustainable Cycling Announce Partnership
CARMEL, Indiana, Sept. 19, 2022.Strate Fuel and Team Sustainable Cycling have created a collaboration partnership for the 2023 racing season.
Team Sustainable Cycling will be utilized to help build brand awareness for Strate fuel by acting as a “live” marketing tool during training and racing events.
Full details of the partnership were not disclosed, however, Strate Fuel will be providing financial sponsorship, team discounts on product and event planning tips from the Strate Knowledge library.
“I’m very excited to be working with a team that has been in our community for so long.,” said Matt Tanner, the founder of Strate Fuel. “I’ve been watching Spencer and the team evolve since 2011 at crit races I put on under the Wheeltags banner. I’m proud to partner with them to help fuel the riders and achieve their maximum potential with our new drink mix.”
“This is a great addition to our team's partner list.” said Spencer Dell, Founder of Team Sustainable Cycling. “We love supporting local companies and Strate Fuel aligns with our team mission. Not to mention the drink tastes awesome.”
The partnership between Strate Fuel and Team Sustainable Cycling will create a broader awareness of both organizations through cross promotion and exposure through marketing.
About Strate Fuel
Committed to making every cyclist more efficient, stronger, and faster with the best knowledge and research in the sport of cycling. Strate Fuel offers it’s Superfuel boasting maximum fuel without stomach distress and a wealth of downloadable knowledge.
About Team Sustainable Cycling
Team Sustainable Cycling is the Midwest’s first and only elite cycling team dedicated to promoting environmental sustainability. The team consists of riders based throughout the Midwest who compete at top regional events all while fostering a culture of inclusion and fun.
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