Strate Fuel enters second year of sponsorship with Harvest 50 Gravel Race

September 25, 2023 3 min read

Strate Fuel enters second year of sponsorship with Harvest 50 Gravel Race


Strate Fuel and Team Nebo Ridge Announce 2nd Year Sponsorship for the Legendary Harvest 50 Gravel Race Presented by ZIPP

CARMEL, Indiana, September 25, 2023 — Strate Fuel, a brand dedicated to enhancing cycling performance, and Team Nebo Ridge, a passionate amateur cycling team, are thrilled to announce their continued sponsorship for the legendary Harvest 50 Gravel Race, presented by ZIPP. This highly anticipated event, often regarded as the longest consecutive running gravel race in the State of Indiana, promises an unforgettable experience for all participants, complete with a legendary after-party.

Event Highlights:

  • Date: September 30, 2023
  • Time: 10:00 AM
  • Location: Maplelawn Farmstead, Zionsville, IN

Race Routes:

  • The 50-mile race route consists of challenging, plush, and primarily gravel roads, covering approximately 80% gravel. View the route here.

  • The 25-mile challenge route includes about 50% gravel roads. Explore the route here.

Event Description: The Harvest 50 Gravel Race takes place in Boone County, known for some of the most challenging gravel terrain in Indiana. This race has gained legendary status over the years, drawing fiercely competitive cyclists and providing an exciting challenge for casual riders. The course features varying terrain, offering strategic opportunities for racers to make their moves.

Participants have the choice between the 25-mile challenge ride or the more demanding 50-mile ride/race. Regardless of your choice, you'll enjoy an array of outstanding amenities, including:

  • Police Escort: Safely start your journey with a police escort to the gravel roads.
  • Moto Escorts: Witness the thrilling action with Moto escorts for both women and men leaders, along with two additional Moto vehicles assisting the rest of the peloton.
  • Sweep Vehicle: Rest easy knowing there's a sweep vehicle to provide support if needed.
  • Sag Stops: Enjoy well-stocked sag stops along the route to keep you fueled and hydrated.
  • Chip Timing: Ensure accurate timing and race results.
  • Event T-shirt: Take home a commemorative event t-shirt as a keepsake.
  • Food Trucks: Satisfy your post-race hunger with a selection of food trucks.
  • Craft Beer: Relax and unwind with craft beer offerings.
  • Donuts and Coffee: Recharge with delicious donuts and coffee.
  • Vendor Tents: Explore a variety of vendor tents offering cycling gear and accessories.
  • Bonfire: Gather around the bonfire and share stories with fellow riders.
  • Live Music: Groove to live music at the legendary after-party.

Strate Fuel is proud to announce that they will award a bag of Strate Superfuel to the top three men and women finishers in the 50-mile race category, further adding to the excitement of this iconic event.

Matt Tanner, the founder of Strate Fuel, expressed his excitement about the ongoing collaboration, saying, "I'm incredibly enthusiastic about this partnership. I've been riding with the Nebo group for over a decade now, and their influence on the local cycling community is immeasurable. Together, we aim to promote this fantastic gravel race and empower all riders to reach their peak potential with our cutting-edge drink mix."

Tanner, known for organizing events such as the 8x8 Challenge, The Rollfast Gran Fondo, and Bike Carmel initiatives, brings a wealth of connections to the partnership and will assist in attracting cyclists from across the nation to participate in the Harvest 50.

Pat Shannon, Vice President of Team Nebo Ridge, echoed the sentiment, stating, "This collaboration is a game-changer for our event. Matt is a well-respected cyclist known for his innovative ideas. Strate Superfuel is an exceptional endurance drink, and its mission aligns perfectly with our team's goal of making cyclists better and faster."

The strategic partnership between Strate Fuel and Team Nebo Ridge will not only elevate the event experience for participants but also enhance the visibility of both organizations through cross-promotion and expanded marketing efforts.

For more information about the Harvest 50 Gravel Race and to register, please visit

Media Contacts:

Strate Fuel
Matt Tanner Founder
Phone: 317-281-8479

Team Nebo Ridge
Pat Shannon Vice President

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