September 19, 2022 2 min read
CARMEL, Indiana, Sept. 19, 2022.Strate Fuel, a new brand committed to making cyclists more efficient, stronger, and faster, in partnership with Team Nebo Ridge, an amateur cycling team focused on encouraging the development of our riders and the enhancement of the sport, announced a new sponsorship for the annual Harvest 50 Gravel Race taking place on October 15, 2022.
Full details of the partnership were not disclosed, however, for the first event in the partnership Strate Fuel will be providing product to the top 3 male and female finishers of the Open Category as well as a significant discount to purchase product on site.
“I’m very excited about the partnership,” said Matt Tanner, the founder of Strate Fuel. “I’ve been riding with the Nebo group since its inception over a decade ago. They have made an impact on our local cycling scene that can’t be measured and introduced hundreds of people to the sport of cycling. I’m proud to partner with them to promote this great gravel race and help all the riders achieve their maximum potential with our new drink mix.”
Tanner has put on several events of his own including the World’s Fastest Fondo, The Rollfast Gran Fondo. He brings a deep network of riders to the partnership and will assist in adding more riders from around the country to attend the Harvest 50.
“This is huge for our event,” said Pat Shannon, Vice President of Team Nebo Ridge. “Matt is a well-known and respected cyclist with innovative ideas. Strate Superfuel is an awesome new endurance drink, and the brands mission aligns with our team's mission of making you a better and faster cyclist.”
The partnership between Strate Fuel and Team Nebo Ridge will create a broader awareness of both organizations through cross promotion and exposure through marketing.
About Strate Fuel
Committed to making every cyclist more efficient, stronger, and faster with the best knowledge and research in the sport of cycling. Strate Fuel offers it’s Superfuel boasting maximum fuel without stomach distress and a wealth of downloadable knowledge.
About Team Nebo Ridge
Team Nebo Ridge is an amateur cycling team focused on encouraging the development of our riders and the enhancement of the sport. We welcome riders of all abilities and experience levels. Our goal is that all of our riders will learn to improve their fitness and their riding skills, leading to further enjoyment of the sport.
About The Harvest 50 Gravel Race
The Harvest 50 gravel ride and race, presented by Zipp, is the longest consecutive running gravel race in the State of Indiana. Riders can choose between the 25-mile challenge ride or the 50-mile ride/race. The race venue is located in Zionsville, IN at the Maplelawn Farmstead on October 15th, 2022.
Team Nebo Ridge
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