This is our story

in search of strate fuel

I've been racing bikes since 1996. Over the years I've tried every kind of diet, gel, drink and bar you can find. I was always looking for the perfect nutrition to fuel my efforts. When I found something I thought was perfect, I'd have stomach issues for the next few days.

In 2018 I competed in the 6hr World Time Trial Championship. I researched all the new secret liquid fuels that everybody was taking and settled on one that I believed was the silver bullet! It was a hard day and I wasn't pleased with my result.

I went back to the drawing board with my wife Chris. She's created custom formulations for women and is the best bio hacker I know!

We came up with a formula and tweaked it with our FDA approved lab for over 2 years. I tested it at events like the Campagnolo Gran Fondo San Diego (first place), gravel races, another 6hr World Time Trial (course record), team camps, and most recently the Hincapie Gran Fondo (third place).

I'm excited to create this brand and share this formula with you. I'm committed to making every cyclist more efficient, stronger, and faster with the best knowledge and research in the sport of cycling.


just ask...